china chlor-alkali meaning in English
中国氯碱
Examples
- China chlor - alkali
中国氯碱 - Based on the theory of competitive strategy of michael e porter , the paper gives an introduction on the present status of china chlor - alkali industry . the five competitive forces acted on china chlor - alkali industry , the evolvement trend of the industry and competitors are fully analyzed , the opportunities and the threatens given by the evolvement trend of the industry are evaluated . in view of the advantages , disadvantages and the resources possessed by liuzhou donghua company , the competitive orientation position and the corresponding marketing strategies , i . e . marketing mix ( including product , price , place and promotion ) , innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op , crm and innovation of marketing organization are brought forward
本文以迈克尔?波特的竞争战略理论为框架，介绍了中国氯碱行业的现状，对作用于中国氯碱行业的五种竞争作用力及行业演变趋势和竞争对手情况进行了充分的分析，并评估了行业演变带来的机会和威胁，针对柳州东化公司的优势与存在的缺点及其拥有的资源，提出了企业的竞争性定位以及与之相应的营销策略，即营销组合策略(包括产品策略、价格策略、通路策略和促销策略) ，创新营销观念并建立“双赢”的合作营销关系，实施crm及营销组织创新。